Branding Projects
Designs created for personal and conceptual projects.
When I launched my crochet business and began attending markets on my own, I knew I needed a logo, business cards and other marketing materials to establish my brand. These materials are now a regular part of my market setup that help me remain recognizable and memorable. My goal was to create a brand identity that feels playful, youthful, and friendly while remaining classy and professional. The assets were created in Illustrator and Photoshop.
Crocheted by Payton Branding Materials
Logo
Business Card Front
Business Card Back
Pop-Up Tent Banner
Petals and Pastries Branding Materials
Petals and Pastries is a fictional vegan bakery created by myself and a group of classmates n in a project to build a brand from the ground up. Based in Atlanta, Petals and Pastries is a bakery and flower shop focused on supporting local businessowners and sustainability. Its visual identity is clean yet playful, accessible and inviting.
We created a visual identiy and branding guide along with mockups of merchandise, business cards, and product packaging to accompany the baked goods in-store.
Click here to view the branding guide and learn more about the company. Product mockups are below.
Logo
Business Card Front
Business Card Back
Product Packaging
Merchandise
